Beauty Industry

The Face of YSL’s 2014 Fragrance Campaign

The brand has recruited Oscar-nominated actress Jessica Chastain.

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By: Jamie Matusow

Editor-in-Chief

Actress Jessica Chastain will star in Yves Saint Laurent’s new Spring 2014 ad campaign for its new fragrance, Manifesto L’Eclat Eau de Toilette.

Chastain also appeared as the face of the brand’s Manifesto fragrance for Fall 2013. The new campaign was shot by Mert and Marcus, and Chastain wears a gown designed by YSL designer Heidi Slimane.

The new fragrance, Manifesto L’Eclat Eau de Toilette, which is the third in YSL’s Manifesto franchise, was created by perfumers Anne Flipo and Loc Dong of IFF.

The floral scent has top notes of green tea, bergamot, blackcurrant buds and neroli. At its heart are jasmine, freesia, red roses and orange blossom notes. Its base notes are vanilla, tonka bean, sandalwood and Cashmeran.

The curvy bottle is the same YSL has used before, but this time the bottle’s waist is cinched with a clear faceted ‘bangle,’ accented with glistening gold, instead of amethyst.

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